Building a professional website on Wix is simple and intuitive, but sometimes your business needs go beyond what the default tools can offer. That’s where the Wix App Market comes in. With hundreds of apps and integrations, you can enhance your site with powerful features that improve functionality, user experience, and business growth.
Whether you want to grow your email list, sell products, book appointments, or engage visitors, there’s an app to help. In this guide, we’ll look at the best Wix apps that will boost your website functionality and why they’re worth adding.
1. Wix Stores
For small businesses looking to sell products online, Wix Stores is the go-to app.
Features:
-
Set up product galleries with detailed descriptions and pricing.
-
Manage inventory, shipping, and taxes in one dashboard.
-
Accept payments through credit card, PayPal, and other gateways.
-
Create discount codes and special promotions.
Wix Stores turns any basic website into a professional eCommerce platform, making it perfect for product-based businesses.
2. Wix Bookings
Service-based businesses such as salons, consultants, or fitness trainers need an easy way for customers to book appointments online. That’s where Wix Bookings comes in.
Features:
-
Online scheduling and real-time availability.
-
Automated email reminders for clients.
-
Accept payments and deposits for appointments.
-
Sync with Google Calendar.
This app saves time, reduces no-shows, and improves customer convenience.
3. Wix Forms & Payments
Collecting customer information is critical for lead generation. Wix Forms & Payments makes it easy to create customized forms.
Features:
-
Drag-and-drop form builder.
-
Payment integration for orders or donations.
-
Built-in analytics for form submissions.
-
Options for contact, surveys, applications, and more.
With this app, you can capture leads, receive payments, and streamline communication with visitors.
4. Wix Chat
Engaging with customers in real time can dramatically increase conversions. Wix Chat is a must-have app for businesses.
Features:
-
Live chat support with website visitors.
-
Automated greetings and responses.
-
Mobile notifications to respond on the go.
-
Option to capture emails during chats.
By adding live chat, you build trust with potential customers and close sales faster.
5. Site Booster
If you want to increase your visibility on Google, Site Booster is an excellent SEO app.
Features:
-
Submit your business to search engines and directories.
-
Track keyword rankings and SEO performance.
-
Improve visibility on Google Maps and local listings.
-
Customize SEO tags and meta descriptions.
This app helps small businesses get found online by optimizing their presence.
6. Wix Blog
Content marketing is one of the best ways to attract and retain customers. The Wix Blog app makes it easy to start publishing articles.
Features:
-
Add and categorize blog posts.
-
Built-in SEO tools for blog optimization.
-
Social sharing options to boost reach.
-
Engage readers through comments and subscriptions.
With a blog, you can showcase expertise, boost SEO, and build an audience.
7. Wix Restaurants
For food businesses, Wix Restaurants is designed to make online ordering simple.
Features:
-
Display menus with photos and descriptions.
-
Enable online ordering for pickup or delivery.
-
Accept secure payments.
-
Manage orders directly from your Wix dashboard.
This app is perfect for cafes, food trucks, and restaurants that want to expand their customer base online.
8. Social Media Stream
Keeping your website fresh with dynamic content can be a challenge. Social Media Stream integrates your social feeds directly into your site.
Features:
-
Showcase live feeds from Instagram, Facebook, Twitter, or YouTube.
-
Customize the display to match your brand.
-
Encourage engagement and increase followers.
-
Automatically updates when you post on social platforms.
This app keeps your website active and engaging without constant manual updates.
9. Visitor Analytics
Knowing how visitors interact with your website helps you make smarter business decisions. Visitor Analytics provides deep insights.
Features:
-
Track visitor numbers, sources, and behaviors.
-
Heatmaps to see where users click most.
-
Funnel tracking for conversion optimization.
-
GDPR-compliant data collection.
Analytics empower you to improve your website and marketing strategies.
10. Wix Events
For businesses or organizations hosting events, Wix Events simplifies the entire process.
Features:
-
Create event pages with details and ticket options.
-
Sell tickets directly on your website.
-
Manage RSVPs and guest lists.
-
Send event reminders and updates to attendees.
This app works great for webinars, workshops, or in-person events.
Tips for Choosing Wix Apps
-
Start with your business needs: Don’t add apps just because they’re popular—choose ones that solve problems.
-
Focus on user experience: Apps should make your website easier to use, not cluttered or confusing.
-
Test before committing: Most apps have free versions or trials. Experiment before upgrading to premium.
-
Keep performance in mind: Too many apps can slow down your site. Use only the ones that add real value.
Conclusion
Wix is powerful on its own, but the true magic happens when you take advantage of the Wix App Market. From eCommerce and booking systems to SEO tools and live chat, Wix apps can transform your website into a fully functional business hub.
By carefully selecting the right apps, you’ll not only improve your site’s functionality but also provide a better experience for your visitors, which ultimately leads to higher engagement, conversions, and growth.